Men washing face skin


First and foremost, the facial cleanser needs to be gentle on the skin. This means skipping the “soap” and opting for mild cleansing ingredients that don’t leave the skin feeling stripped. A product that contains Ceramides can help ensure effective skin cleansing without disrupting the skin barrier. It’s also smart to select a face cleanser that is formulated to meet the needs of your specific skin type.

How to cleanse correctly1

  • Limit washing to morning, evening and after sweating
  • Use a gentle cleanser that does not contain alcohol
  • Wet your face with lukewarm water and use your fingers to massage for approximately 30 seconds2
  • Rinse with lukewarm water and pat skin dry with a soft towel

When choosing a face cleanser for men, the first step is determining your skin type. The best choice may depend on whether your skin is oily, dry, combination or sensitive (and if you experience acne or ingrown hairs). Once you’ve narrowed this down, you’re one step closer to healthier-looking skin!

Dry or sensitive skin

Dry skin results when the skin loses too much oil or water, and sensitive skin reacts to external irritants. These two skin types have one thing in common: a compromised skin barrier. The ideal face cleanser for men with either of these skin types should feature a mild, gentle formula that includes Ceramides to help ensure effective cleansing without disrupting the skin barrier. Dry and sensitive skin types can also benefit from additional ingredients such as Hyaluronic Acid and Niacinamide. The best face wash for men with these skin types is one that will be used every day, which is why it’s important to choose the right texture based on preference.

Oily Skin

Oily skin can be due to hormones, genetics, humidity and stress. In most cases, the best face wash for men with oily skin is a gel-based or foaming formula. It is a common mistake to believe that oily skin requires a harsh cleanser which leaves the skin feeling tight. A mild, gentle formula (used in the morning, evening and after working out) is the best option as harsh products can prompt the skin to produce more oil.2 A few beneficial ingredients to look for in a face wash for men with oily skin are Hyaluronic Acid for hydration without clogging pores, Niacinamide for calming benefits and Salicylic Acid for gentle exfoliation. 

Combination skin

If some areas of your face are dry or normal while others (such as your nose, forehead and chin) are oily, odds are you may have combination skin. Combination skin often experiences enlarged pores, blackheads and shine,3 but the good news is that the proper face wash can address all of your concerns. A formula with Ceramides that removes excess oil from the T-zone without leaving the skin feeling stripped can go a long way for balancing combination skin and keeping it looking healthy.

Ingrown hairs

Shaving is a fact of life for most men, but it can also lead to ingrown hairs. One of the simplest ways to help prevent or improve them is by using a cleanser with Salicylic Acid. This gentle exfoliating acid helps eliminate the uppermost layer of dead surface skin cells that “traps” hairs beneath the skin’s surface and in turn leads to irritation and blemish-like bumps. For additional skin-smoothing opt for a cleanser that also contains ingredients like soothing Niacinamide and barrier-replenishing Ceramides.


Acne isn’t just a teenage problem, and an acne treatment for men who experience breakouts can help keep your skin calm and clear. The proper cleanser is an important part of any anti-acne regimen, and it’s possible to achieve visible improvement without being harsh on the skin. The ideal face wash for men with acne needs to be both gentle and effective. Acne-prone skin can benefit from formulas that feature ingredients such as 4% Benzoyl Peroxide, Hyaluronic Acid, Niacinamide and Ceramides to help improve the skin’s appearance without leaving it feeling dry or looking flaky. 

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